This gallery contains 2 photos.
Design school taught me the basics on how to use the right software, how to mock projects up, and the best practices of being a designer. They teach you to forget your style and try to be a blank canvas, … Continue reading
This gallery contains 1 photo.
The time has finally come to announce that Jeremy and I will be moving to Chicago in just a few short months. I waited this long to mention it because I hadn’t yet told all of my family and didn’t … Continue reading
This gallery contains 2 photos.
Design school taught me the basics on how to use the right software, how to mock projects up, and the best practices of being a designer. They teach you to forget your style and try to be a blank canvas, … Continue reading
Sometimes when you’ve worked 14 hours a day on the computer for 9 days straight, you just want to get away from the bright glow of the screen and see some real green. Jeremy and I took a quick trip out to Tilden Park for a day hike and came back refreshed and ready to keep on pluggin.
This gallery contains 2 photos.
Design school taught me the basics on how to use the right software, how to mock projects up, and the best practices of being a designer. They teach you to forget your style and try to be a blank canvas, … Continue reading
Mother’s Day is fast approaching and of course I couldn’t settle for buying a card. I had to make one myself. These are some Mother’s day cards I designed. The Third one down was designed for Jeremy Widen’s mom. She loves horses and she loves eagles, so he said to draw an eagle riding a horse. I decided the only way this would work was if I made it crazy colors. I added the tag line “Mom you’re amazing! Just like this eagle riding a horse”. I hope she likes it!
For MY mother, I designed the bottom. It took hours to get all those jewels made, but she’s definitely worth it!
This gallery contains 11 photos.
This is a behind the scenes of a recent identity project I did for Jeremy Widen of Widen Media. The project was a self promotion folder that held his resume, reel and some other goodies for potential employers. Continue reading
Hello Friends,
It’s been quite a while since a post. I’ve been busy working full time for Charlotte Russe, and when I find time, I’ve been developing the identity, visual language, web site, and assets for my stationery company: The Magic Jar. Unfortunately I’m a little behind on posting my lastest and greatest stationery creations. But no fear! Here are the newest ones ready for spring/easter. Alas, I had hoped my site would be up by this point, but it’s a slow process.
(still a work in progress!)
(the color behind the card is the envelope.. not a huge chunky border)
What would it be like if the easter bunny were a hipster? Well he’d prabobably be super lame and say something idiotic like “I only hide vegan eggs”. This is a great addition to my hipster series.
Kind of an oldie, but still one of my favorites and not many have seen it. Another everyday note card.
Follow the magic jar’s twitter (more tweets soon.. i promise): @themagicjar
Valentines day is next week and instead of getting your loved one a stupid chocolate rose and cheap teddy bear from walgreens, why not give them the gift of laughter. I believe the best cards relate to you and make you chuckle. If my boyfriend found a card that said “I love you even though you can’t cook”, I would be touched because he found a truly meaningful card and I would definitely keep it. And cards don’t need to pop out at you or be covered in glitter to be special. For this reason, I came up with a few (more to come hopefully) simple but silly cards that I think could speak to a few groups of people… mostly nerds and hipsters. Enjoy
Oh and if you want to buy one ($3/each), email me Lorettamay (at) gmail.com.
Since my contract ended at Benefit in late december I have had a few weeks to work on Jeremy’s site, widenmedia.com. Jeremy hadn’t had an update since June 2010 so it was definitely time. He also made a decision to go into freelancing, so we brainstormed on how to make the site more successful.
Jeremy’s challenge was to organize all the information that would make sense to a viewer and mine was to come up with a visual system that aided his content. We decided to try Adobe’s Muse. Though it’s still in beta, i’ve heard good things and to a graphic designer with only html and css under her belt, it was a godsend. Jquery slide shows and lightbox were no longer an issue and I was able to control the consistency through use of master pages and character styles.
The visual system:
Because I think in color and imagery, I often apply colors to people’s personalities and Jeremy is definitely a grey. That doesn’t mean he’s boring or emo, but he’s methodical. He’s a thinker, a strategist, and a problem solver. He’s mature (sometimes hah) and he speaks to the point. So why add the yellow? Because grey and white is, in my mind, very limiting. I added a third color in there to give his identity an edgy-ness and multi dimensions.
On top of the colors, I added a treatment to photos. The “hero” photos that are on the first page, promoting new projects or stories would be black and white with his yellow overlayed in different color modes. The addition of thin lines refers back to an outlined rubix cube I did for him that acted as supporting imagery. To me outlines often make me think of scientific illustrations or instructions, denoting intelligence and a problem solving nature.
We stuck with Helvetica because it’s a clean straight forward font and that’s really all he needed.
In addition to those parts, I also added in a series of circles that reference different apertures. Last year’s big purchase was a Cannon 7d, with which he’s shot both the Fall Fest 2011 (coming soon) and Ann Taylor event.
Overall I’m very happy with the look of the website. We’ve got a few more pages to add in including a services and gear rental page but that will come in the months ahead. Jeremy has acquired quite a bit of gear over the last year and has rented out a few pieces including his H4 audio recorder. If you’re interested in his gear list, you can contact him at Jeremy@widenmedia.com
Reboot pt. 2 has already started. Jeremy’s stationery has all incorporated his color scheme and new style. What’s left is a good quality business card. No more office depot or home made business cards. He’s going to get a business card that he and I are proud of.
A full review on muse to come.
Stay Tuned.
